Global marketing management :changes, new challenges, and strategies /
Edition statement:2nd ed. Published by : Oxford University Press, (Oxford ; | New York :) Physical details: xxvii, 565 p. : col. ill. ; 27 cm. ISBN:9780199239429; 0199239428. Year: 2009
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | HD62.4.L44 2009 (Browse shelf (Opens below)) | C.1 | Available | 8474/16 |
Browsing Riara University Library shelves, Shelving location: General stack Close shelf browser (Hides shelf browser)
| HD62.4.L36 2000 International management behavior : text, readings, and cases / | HD62.4.L37 2022 Global strategic management / | HD62.4.L37 2022 Global strategic management / | HD62.4.L44 2009 Global marketing management :changes, new challenges, and strategies / | HD62.4. M34 2001 International Business: A managerial Perspective | HD62.4.M395 2003 International management :strategic opportunities and cultural challenges / | HD62.4.M4 1998 International management : |
Includes index.
Changes and new challenges -- The global marketing environment -- Understanding globalization -- Understanding global cultures and buyer behaviour -- Understanding global social and ethical issues -- Opportunity analysis and selection of markets -- Market entry strategies -- Creating, developing, and maintaining competitive advantage -- Product and brand management -- Global services marketing -- Management of global communications -- Managing supply chain and distribution -- Managing global marketing relationships -- Global pricing and terms of access -- Sales force management and negotiation -- Organizing and controlling global marketing operations.
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