Marketing :real people, real choices /
Edition statement:5th ed. Published by : Pearson Prentice Hall, (Upper Saddle River, N.J. :) Physical details: xxxii, 608 p. : ill. (chiefly col.) ; 28 cm. ISBN:0132299208 (alk. paper). Year: 2008Online resources:
Item type:
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | HF5415.35.S65 2008 (Browse shelf (Opens below)) | C.1 | Available | 8454/16 |
Total holds: 0
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| HF5415.32.S6 1999 Consumer behavior : buying, having, and being / | HF5415.32.S6 2002 Consumer behavior :buying, having, and being / | HF5415.33.U6P48 1994 Understanding consumer behavior / | HF5415.35.S65 2008 Marketing :real people, real choices / | HF5415.35 .S65 2009 Marketing : real people, real choices / | HF5415.5.G756 2006 Service leadership : the quest for competitive advantage / | HF5415.5.M3855 2002 Total access :giving customers what they want in an anytime, anywhere world / |
Includes bibliographical references and index.
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