Contemporary advertising and integrated marketing communications /
Edition statement:13th ed. Published by : McGraw-Hill Irwin, (Boston :) Physical details: xl, 774 p. ill. (some col.) ISBN:9780071220606.
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library | HF5821.A74 2011 (Browse shelf (Opens below)) | C.1 | Available | 1952/11 | ||
| Riara University Library | HF5821.A74 2011 (Browse shelf (Opens below)) | C.2 | Available | 1953/11 | ||
| Riara University Library | HF5821.A74 2011 (Browse shelf (Opens below)) | C.3 | Available | 1954/11 |
Browsing Riara University Library shelves Close shelf browser (Hides shelf browser)
| HF5821.A74 2009 Essentials of contemporary advertising / | HF5821.A74 2009 Essentials of contemporary advertising / | HF5821.A74 2009 Essentials of contemporary advertising / | HF5821.A74 2011 Contemporary advertising and integrated marketing communications / | HF5821.A74 2011 Contemporary advertising and integrated marketing communications / | HF5821.A74 2011 Contemporary advertising and integrated marketing communications / | HF5823.B45 2009 Advertising and promotion : an integrated marketing communications perspective / |
Prev. ed. has title: Contemporary advertising.
Includes index.
Advertising perspectives-- Crafting marketing and advertising strategies-- Creating advertisements and commercials-- Using advertising commercials-- Using advertising media-- Intergrating advertising
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