Financial services marketing : A Reader /

by Meidan, Arthur.
Additional authors: Lewis, Barbara | Moutinho, Luiz
Edition statement: Published by : The Dryden Press (London) Physical details: x, 375 p. : 23 cm. ISBN:9780030990199.
Subject(s): Financial services industry -- Marketing.
Year: 1997 Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack 		HG 173.M5 1997 (Browse shelf (Opens below)) C.1 Available 8314/16
Total holds: 0

Includes bibliographical references and index.

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