Marketing planning & strategy /

by Jain, Subhash C., Edition statement:6th ed. Published by : South-Western College Pub., (Cincinnati, Ohio :) Physical details: xviii, 925 p. : ill. ; 24 cm. ISBN:9780324014808.
Subject(s): Marketing -- Management.
Year: 2000 Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack 		HF5415.13.J35 2000 (Browse shelf (Opens below)) C.1 Available 8064/16
Total holds: 0

Includes bibliographical references and indexes.

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