Selling and sales management /
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library Short Loan | HF5438.25.J63 2009 (Browse shelf (Opens below)) | C.1 | Available | 1773/11 | ||
| Riara University Library Short Loan | HF5438.25.J63 2009 (Browse shelf (Opens below)) | C.2 | Available | 1772/11 | ||
| Riara University Library Short Loan | HF5438.25.J63 2009 (Browse shelf (Opens below)) | C.3 | Available | 1771/16 | ||
| Riara University Library General stack | HF1416.G56 2006 (Browse shelf (Opens below)) | C.4 | Available | 8127/16 |
Browsing Riara University Library shelves, Shelving location: General stack Close shelf browser (Hides shelf browser)
| HF1416.G54 2004 Global marketing :an interactive approach / | HF1416.G56 2006 Global marketing management :a casebook./ | HF1416.G56 2006 Global marketing management :a casebook./ | HF1416.G56 2006 Selling and sales management / | HF1416.H65 2008 Essentials of global marketing / | HF1416.H65 2008 Essentials of global marketing / | HF1416.H65 2008 Essentials of global marketing / |
Includes bibliographical references and index.
Development and role of selling in marketing -- Sales strategies -- Consumer and organisational buyer behaviour -- Sales settings -- International selling -- Law and ethical issues -- Sales responsibilities and preparation -- Personal selling skills -- Key account management -- Relationship selling -- Direct marketing -- Internet and IT applications in selling and sales management -- Recruitment and selection -- Motivation and training -- Organisation and control -- Sales forecasting and budgeting -- Salesforce evaluation.

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