Selling and sales management /

by Jobber, David
Additional authors: Lancaster, Geoffrey
Edition statement:8th ed. Published by : Prentice Hall/Financial Times, (Harlow, England ;) Physical details: xx, 546 p. : ill. ISBN:9780273720652.
Subject(s): Selling. | Sales management.
Year: 2009 Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
Short Loan
HF5438.25.J63 2009 (Browse shelf (Opens below)) C.1 Available 1773/11
Riara University Library
Short Loan
HF5438.25.J63 2009 (Browse shelf (Opens below)) C.2 Available 1772/11
Riara University Library
Short Loan
HF5438.25.J63 2009 (Browse shelf (Opens below)) C.3 Available 1771/16
Riara University Library
General stack
HF1416.G56 2006 (Browse shelf (Opens below)) C.4 Available 8127/16
Total holds: 0

Includes bibliographical references and index.

Development and role of selling in marketing -- Sales strategies -- Consumer and organisational buyer behaviour -- Sales settings -- International selling -- Law and ethical issues -- Sales responsibilities and preparation -- Personal selling skills -- Key account management -- Relationship selling -- Direct marketing -- Internet and IT applications in selling and sales management -- Recruitment and selection -- Motivation and training -- Organisation and control -- Sales forecasting and budgeting -- Salesforce evaluation.

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