Foundations of marketing /
Published by : Palgrave Macmillan, (New York :) Physical details: viii, 709 p. : ill. ; 25 cm. ISBN:1403903271 (pbk.).
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | HF5415.G7658 2010 (Browse shelf (Opens below)) | C.1 | Available | 8153/16 |
Browsing Riara University Library shelves, Shelving location: General stack Close shelf browser (Hides shelf browser)
| HF5415.D53 2006 Marketing concepts and strategies / | HF5415.E65 1991 Promotional strategy : | HF5415.G7658 2005 Foundations of marketing / | HF5415.G7658 2010 Foundations of marketing / | HF5415.H186 2002 Handbook of marketing / | HF5415.H644 2005 Marketing Principles and Best Practices | HF5415.J445 1993 Modern marketing / |
Includes bibliographical references (p. 379-387) and index.
1. A brief introduction to marketing
2. The marketing environment
3. Segmentation , targeting and positioning
4. Marketing Research
5. Competitive Intelligence
6. Strategy in Marketing
7. The branding of products and services
8. The marketing mix and relationship marketing
9. products
10. Promotion
11. Price
12. Place and placement
13. People
14. Physical evidence
15. Processes
16. Psychology
17. Performance
18. Packages and Packing
There are no comments on this title.