Retail management : a strategic approach /

by Berman, Barry.
Additional authors: Evans, Joel R.
Edition statement:11th ed. Published by : Prentice Hall, (Upper Saddle River, N.J. :) Physical details: xxviii, 654 p. : col. ill., col. ISBN:9780132465502.
Subject(s): Retail trade -- Management.
Year: 2010 Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
HF5429.B47 2010 (Browse shelf (Opens below)) C.1 Available 1776/11
Riara University Library
HF5429.B47 2010 (Browse shelf (Opens below)) C.2 Available 1775/11
Riara University Library
HF5429.B47 2010 (Browse shelf (Opens below)) C.3 Available 1774/11
Total holds: 0

Includes bibliographical references and indexes.

An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Trading-area analysis -- Site selection -- Retail organization and human resource management -- Operations management : financial dimensions -- Operations management : operational dimensions -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Establishing and maintaining a retail image -- Promotional strategy -- Integrating and controlling the retail strategy.

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