Retail management : a strategic approach /
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library | HF5429.B47 2010 (Browse shelf (Opens below)) | C.1 | Available | 1776/11 | ||
| Riara University Library | HF5429.B47 2010 (Browse shelf (Opens below)) | C.2 | Available | 1775/11 | ||
| Riara University Library | HF5429.B47 2010 (Browse shelf (Opens below)) | C.3 | Available | 1774/11 |
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| HF5415.P47 2010 Essentials of marketing : a marketing strategy planning approach / | HF5415.P47 2010 Essentials of marketing : a marketing strategy planning approach / | HF5429.B47 2010 Retail management : a strategic approach / | HF5429.B47 2010 Retail management : a strategic approach / | HF5429.B47 2010 Retail management : a strategic approach / | HF5438.25.J63 2009 Relationship marketing : | HF5438.4.C48 2011 Churchill/Ford/Walker's sales force management / |
Includes bibliographical references and indexes.
An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Trading-area analysis -- Site selection -- Retail organization and human resource management -- Operations management : financial dimensions -- Operations management : operational dimensions -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Establishing and maintaining a retail image -- Promotional strategy -- Integrating and controlling the retail strategy.
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