Marketing research /

by Parasuraman, A.
Additional authors: Grewal, Dhruv. | Krishnan, R. -- (Ramu)
Published by : Houghton Mifflin, (Boston :) Physical details: xxi, 643 p. : ill. (some col.) ; 27 cm. ISBN:0618000623.
Subject(s): Marketing research.
Year: 2004
Online resources:
Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack 		HF5415.2.P37 2004 (Browse shelf (Opens below)) C.1 Available 7262/16
Total holds: 0

Includes bibliographical references and indexes.

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