The Oxford textbook of marketing /
Published by : Oxford University Press, (Oxford ; | New York :) Physical details: xi, 658 p. : ill. ; 25 cm. ISBN:0198775768.
Subject(s):
Marketing.
Year: 2000
Online resources:
Item type:
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | HF5415.O974 2000 (Browse shelf (Opens below)) | C.1 | Available | 8122/16 |
Total holds: 0
Browsing Riara University Library shelves, Shelving location: General stack Close shelf browser (Hides shelf browser)
| HF 5415. M3173 1998 Marketing : | HF5415.M322 1995 Marketing strategy / | HF5415.M36 1995 Marketing Principles and Practice | HF5415.O974 2000 The Oxford textbook of marketing / | HF5415.P234 2002 The business environment / | HF5415.P2342 2004 Introduction to marketing :theory and practice / | HF5415 .P658 1994 Marketing : concepts and strategies / |
Includes bibliographical references (p. [627]-645) and index.
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