Integrated advertising, promotion, and marketing communications /
Additional authors:
Baack, Donald.
Edition statement:4th ed.
Published by :
Prentice Hall,
(Upper Saddle River, N.J. :)
Physical details: xxi, 454 p. : ill. (chiefly col.) ; 28 cm.
ISBN:9780138157371.
Year: 2010
Item type:
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | HF5415.123.C58 2010 (Browse shelf (Opens below)) | C.1 | Available | 7289/16 |
Total holds: 0
Browsing Riara University Library shelves, Shelving location: General stack Close shelf browser (Hides shelf browser)
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| HF5415.12.S77 2003 E-marketing : | HF5415.122.L68 1999 Services marketing : | HF5415.123.B59 1999 marketing communications | HF5415.123.C58 2010 Integrated advertising, promotion, and marketing communications / | HF5415.123.P45 2004 Marketing communications a European Perspective / | HF5415.126.B56 2001 Business marketing / | HF5415.126.B56 2001 Business marketing / |
Includes bibliographical references and index.
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