Strategic marketing problems :

by Kerin, Roger A.
Additional authors: Peterson, Robert A. -- (Robert Allen), -- 1944-
Edition statement:9th ed. Published by : Prentice Hall, (Upper Saddle River, N.J. :) Physical details: xiii, 729 p. : ill. ; 29 cm. ISBN:0130276618.
Subject(s): Marketing -- Decision making -- Case studies. | Marketing -- Management -- Case studies.
Year: 2001 Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack 		HF5415.135.K47 2001 (Browse shelf (Opens below)) C. 1 Available 4213/16
Total holds: 0

Includes bibliographical references and indexes.

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