Strategic marketing problems :cases and comments /

by Kerin, Roger A.
Additional authors: Peterson, Robert A. -- (Robert Allen), -- 1944-
Edition statement:10th ed. Published by : Pearson Education Limited (New Jersey) Physical details: viii, 696 p. : ill. ; 25 cm. ISBN:0205081045 :.
Subject(s): Marketing -- Decision making -- Case studies. | Marketing -- Management -- Case studies.
Year: 2004 Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack 		HF5415.K47 2004 (Browse shelf (Opens below)) C. 1 Available 4213
Total holds: 0

Includes Index

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