Services marketing /

Series: Frameworks Published by : Prentice Hall , (Harlow, England : ) Physical details: ix, 307p. ISBN:9780273634218. Year: 1995 Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
HD9980.5.W66 1995 (Browse shelf (Opens below)) C.1 Available 2151/11
Riara University Library
HD9980.5.W66 1995 (Browse shelf (Opens below)) C.2 Available 2149/11
Riara University Library
HD9980.5.W66 1995 (Browse shelf (Opens below)) C.3 Available 2150/11
Total holds: 0

Includes bibliography and index

The development of services marketing-- Organization for services marketing-- Services marketing mix-- Special aspects of services marketing

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