Marketing management :text and cases /
Additional authors:
Parsons, Leonard J.
Edition statement:7th ed.
Published by :
J. Wiley,
(New York :)
Physical details: xii, 707 p. : ill. ; 26 cm.
ISBN:0471332380.
Year: 2000
Online resources:
Item type:
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | HF5415.13.D32 2000 (Browse shelf (Opens below)) | C.1 | Available | 7834/16 |
Total holds: 0
Browsing Riara University Library shelves, Shelving location: General stack Close shelf browser (Hides shelf browser)
| HF5415.13.C264 2007 Managing marketing in the 21st century :developing and implementing the market strategy / | HF5415.13.C538 1997 Marketing logistics / | HF5415.13.C95 2001 Marketing management / | HF5415.13.D32 2000 Marketing management :text and cases / | HF5415.13.D48 1994 Marketing management / | HF5415.13.D48 1997 Marketing management / | HF5415.13.D83 2007 Marketing management : |
Includes bibliographical references and index.
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