Global marketing management /

by Kotabe, Masaaki.
Additional authors: Helsen, Kristiaan.
Edition statement:4th ed. Published by : Wiley, (Hoboken, NJ :) Physical details: xxii, 682 p., 12 p. of plates : ill. (some col.), col. maps ; 28 cm. ISBN:9780471755272 (pbk. : alk. paper); 0471755273 (pbk. : alk. paper).
Subject(s): Export marketing -- Management. | International business enterprises -- Management.
Year: 2008
Online resources:
Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack 		HF1416.K68 2008 (Browse shelf (Opens below)) C.1 Available 7899/16
Total holds: 0

Includes bibliographical references and index.

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