Global strategy /

by Peng, Mike W., Edition statement:3rd ed. Published by : South-Western, (Mason, Ohio :) Physical details: xxx, 530 p. : ill. ; 24 cm. ISBN:9781133964612; 1133964613.
Subject(s): International business enterprises -- Management. | Globalization. | Strategic planning.
Year: 2014
Online resources:
Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack 		HD30.28 .P3552 2014 (Browse shelf (Opens below)) C.1 Available 7091/16
Total holds: 0

Formerly CIP. Uk

Includes bibliographical references and indexes.

Part I: FOUNDATIONS OF GLOBAL STRATEGY. 1. Strategizing Around the Globe -- 2. Managing Industry Competition -- 3. Leveraging Resources and Capabilities -- 4. Emphasizing Institutions, Cultures, and Ethics -- Part II: BUSINESS-LEVEL STRATEGIES. 5.Growing and Internationalizing the Entrepreneurial Firm -- 6. Entering Foreign Markets -- 7. Making Strategic Alliances and Networks Work -- 8. Managing Global Competitive Dynamics -- Part III: CORPORATE-LEVEL STRATEGIES. 9. Diversifying, Acquiring and Restructuring -- 10. Strategizing, Structuring and Learning Around the World -- 11. Governing the Corporation Around the World -- 12. Strategizing With Corporate Social Responsibility -- Integrative Cases.

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