Strategic management concepts :a competitive advantage approach /
Edition statement:14th ed. Published by : Pearson, (Boston :) Physical details: xiv, 386 p. : col. ill. ; 28 cm. ISBN:9780132666213; 0132666219; 9780132664233; 0132664232. Year: 2013 Item type:
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | HD30.28.D378 2013 (Browse shelf (Opens below)) | C.1 | Available | 7047/16 |
Previously published under title: Strategic management.
Includes bibliographical references and indexes.
Overview of strategic management -- The nature of strategic management -- Mcdonald's Corporation : doing great in a weak economy -- Strategy formulation -- The business vision and mission -- Wal-Mart : doing great in a weak economy -- The external assessment -- Dunkin' Brands, Inc. : doing great in a weak economy -- The internal assessment -- Amazon.com, Inc. : doing great in a weak economy : how? -- Strategies in action -- Volkswagen AG : doing great in a weak economy : how?.
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