Marketing management /
Series: The Dryden Press series in marketing Published by : Dryden Press (Fort Worth :) Physical details: xxxi, 642 p. : ill. (some col.) ; 27 cm. ISBN:003096847X. Year: 1994 Item type:
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | HF5415.13.D48 1994 (Browse shelf (Opens below)) | C.1 | Available | 6285/15 |
Browsing Riara University Library shelves, Shelving location: General stack Close shelf browser (Hides shelf browser)
| HF5415.13.C538 1997 Marketing logistics / | HF5415.13.C95 2001 Marketing management / | HF5415.13.D32 2000 Marketing management :text and cases / | HF5415.13.D48 1994 Marketing management / | HF5415.13.D48 1997 Marketing management / | HF5415.13.D83 2007 Marketing management : | HF 5415.13 .G48 1983 Marketing; Business handbooks / |
Includes bibliographical references and indexes.
Decision making and planning -- The generation and use of market intelligence -- Analyzing customers -- Analyzing competition -- Analyzing market channels -- Analyzing regulation and market ethics -- Analyzing the organization -- Positioning strategy -- Managing products -- Managing distribution -- Managing personal selling -- Managing communications -- Managing pricing -- Organizing and implementing -- Forecasting, budgeting, and controlling -- A guide to creative decision making -- STRATMESH and the sample plan.
There are no comments on this title.