Media programming : strategies and practices /
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | PN1992.55.E18 2006 (Browse shelf (Opens below)) | C.1 | Available | 6315/15 |
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| PN1992.D68 2011 Writing the TV drama series : how to succeed as a professional writer in TV / | PN1992.D68 2011 Writing the TV drama series : how to succeed as a professional writer in TV / | PN1992.5.B48 2012 Short introductions television studies / | PN1992.55.E18 2006 Media programming : strategies and practices / | PN1992.7 .W38 2002 Gardner's guide to television scriptwriting : the writer's road map / | PN1992.7 .W38 2002 Gardner's guide to television scriptwriting : the writer's road map / | PN1992.75.B36 2012 Directing television: a professional survival guide / |
Rev. ed. of: Broadcast/cable/web programming. 6th ed. c2002.
Includes bibliographical references (p. 435-441) and index.
Programming resources and constraints: A framework for programming strategies; Program and audience research; Domestic and international syndication -- Broadcast television strategies: Prime-time network entertainment programming; Nonprime-time network television programming; Television station programming strategies; Public television programming -- Cable, satellite, and online strategies: Cable system and satellite programming; Basic and premium subscription programming; Online video and audio programming -- Radio programming: Music radio programming; Information radio programming -- Glossary.
This book is primarily about television and radio and it focuses on entertainment and informational programs coming to viewers as pre-produced units of content. -Pref. [This book] provides students with ... information on the techniques and strategies used in the programming industry. [This] text covers all aspects of media programming for broadcast and cable television, radio, and the Internet ... The authors explore how programs (units of content) are selected (or not selected), how programs are arranged in schedules of various kinds, how programs are evaluated by the industry, and how they are promoted to audiences and advertisers. The book also delves into the limits of media programming arising from technology, regulations, policies, and marketing needs, as well as how things like human attention spans, lifestyle patterns and economics determine the availability and arrangement of media entertainment content. -http://www.wadsworth.com.
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