Marketing : defined, explained, applied /
Edition statement:2nd ed. Published by : Prentice Hall, (Boston :) Physical details: xi, 371 p. : col. ill. ; 28 cm. ISBN:9780132177153 (pbk. : alk. paper); 0132177153 (pbk. : alk. paper).
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | HF5415.L475 2012 (Browse shelf (Opens below)) | C.1 | Available | 5966/15 |
Includes bibliographical references and index.
Explaining -- The meaning of marketing -- The market in marketing -- Planning and marketing in an organization -- A broader perspective on marketing -- Global marketing -- Creating -- Value for customers -- A perspective on consumer behavior -- Consumer insight -- The brand -- Strategizing -- Segmenting, targeting, and positioning -- The marketing plan -- Managing -- Product and service strategies -- Pricing strategies -- Supply chain and distribution strategies -- Consumer-influence strategies -- Retailing and wholesaling -- Marketing communications : advertising and sales -- Personal selling and direct marketing strategies -- Integrating -- Integrated marketing communications -- The marketing mix -- Marketing measurement.
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