Services marketing :integrating customer focus across the firm /
Additional authors:
Bitner, Mary Jo.
Edition statement:3rd ed.
Published by :
McGraw-Hill/Irwin,
(Boston :)
Physical details: xx, 668 p. : ill. ; 26 cm.
ISBN:0072471425 (alk. paper).
Year: 2003
Online resources:
Item type:
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | HD9980.5.Z45 2003 (Browse shelf (Opens below)) | C.1 | Available | 5796/15 |
Total holds: 0
Browsing Riara University Library shelves, Shelving location: General stack Close shelf browser (Hides shelf browser)
| HD 9980.5 .P34 1993 The essence of services marketing / | HD9980.5.Z45 1996 Services marketing / | HD9980.5.Z45 2000 Services marketing :integrating customer focus across the firm / | HD9980.5.Z45 2003 Services marketing :integrating customer focus across the firm / | HD9987.A67 2003 Services marketing : A management approach | HE3419.Z8K46 2009 Race,rail &society : roots of modern society / | HE3419.Z8K46 2009 Race,rail &society : roots of modern society / |
Includes bibliographical references and index.
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