Global marketing strategies /

by Jeannet, Jean-Pierre.
Additional authors: Hennessey, Hubert D. | Jeannet, Jean-Pierre. -- International marketing management.
Edition statement:2nd ed. Published by : Houghton Mifflin, (Boston :) Physical details: xxiii, 899 p. : ill. ; 24 cm. ISBN:0395589037.
Subject(s): Export marketing -- Management. | Export marketing -- Management -- Case studies.
Year: 1992 Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack 		HF1009.5.J427 1992 (Browse shelf (Opens below)) C.1 Available 5743/15
Total holds: 0

Rev. ed. of: International marketing management. c1988.

Includes bibliographical references and indexes.

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