Marketing strategy and management /

by Baker, Michael John. Edition statement:4th ed. Published by : Palgrave Macmillan, (Baskingstoke, Hampshire ; | New York :) Physical details: xxviii, 542 p. : ill. ; 25 cm. ISBN:9781403986276 (pbk.); 1403986274 (pbk.).
Subject(s): Marketing -- Management. | Marketing.
Year: 2000
Online resources:
Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack 		HF5415.13.B353 2000 (Browse shelf (Opens below)) C.1 Available 5713/15
Total holds: 0

Includes bibliographical references and index.

'Marketing Strategy and Management' retains the traditional functional approach to marketing but incorporates research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations.

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