Consumer behavior /

by Hoyer, Wayne D.
Additional authors: MacInnis, Deborah J.
Published by : Houghton Mifflin, (Boston :) Physical details: xxviii, 675 p. : ill. (some col.), col. map ; 27 cm. ISBN:0395665922 (student book); 0395843855 (examination copy).
Subject(s): Consumer behavior.
Year: 1997 Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack 		HF5415.32.H69 1997 (Browse shelf (Opens below)) C.1 Available 5306/15
Total holds: 0

Includes bibliographical references (p. 555-648) and indexes.

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