Effects of promotion on consumer purchase decision in beverage industry: A case study of Coke consumers in Nairobi/ (Record no. 4289)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00554nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210803105321.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210803b |||||||| |||| 00| 0 eng d |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | RUSC HD9007.V8.M643 2020 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mohamed, A. Khadija |
| 245 ## - TITLE STATEMENT | |
| Title | Effects of promotion on consumer purchase decision in beverage industry: A case study of Coke consumers in Nairobi/ |
| Statement of responsibility, etc | Khadija A. Mohamed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Nairobi |
| Date of publication, distribution, etc | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 56 p: |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kaponda, Mercy |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Alazar, Aida |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Illa, Kelvyn |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Research Project |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Riara University Library | Riara University Library | Special Collection | 03/08/2021 | RUSC HD9007.V8.M643 2020 | 10481/21 | 03/08/2021 | 03/08/2021 | Research Project |