Effect of corporate re-branding on brand equity: (Record no. 3819)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00409nam a22001457a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170404153014.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170404b xxu||||| |||| 00| 0 eng d |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69..M83 2017 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mwaniki, W. Ann |
| 245 ## - TITLE STATEMENT | |
| Title | Effect of corporate re-branding on brand equity: |
| Remainder of title | A case study of Airtel Kenya |
| Statement of responsibility, etc | Ann Wamuyu Mwaniki |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Nairobi |
| Date of publication, distribution, etc | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 36 p |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Research Project |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Riara University Library | Riara University Library | Special Collection | 04/04/2017 | RUSC HD69.M83 2017 | 8935/17 | 04/04/2017 | 04/04/2017 | Research Project |