| 000 -LEADER |
|---|
| fixed length control field |
02964cam a2200397 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
13459783 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160902094042.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
040115s2004 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2004040414 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBA3T5596 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
010335777 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780273673231 |
| Qualifying information |
(pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0273673238 |
| Qualifying information |
(pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocm53709826 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| Language of cataloging |
eng |
| Transcribing agency |
UKM |
| Modifying agency |
CUY |
| -- |
TXI |
| -- |
C#P |
| Description conventions |
rda |
| Modifying agency |
BAKER |
| -- |
YDXCP |
| -- |
SINLB |
| -- |
N5L |
| -- |
TULIB |
| -- |
OCLCF |
| -- |
UKMGB |
| -- |
LANGC |
| -- |
CHVBK |
| -- |
OCLCO |
| -- |
OCLCQ |
| -- |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
ukblcatcopy |
| -- |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF1416.D4 2004 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.848 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
De Búrca, Seán. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
International marketing :an SME perspective / |
| Statement of responsibility, etc |
Seán De Búrca, Richard Fletcher, Linden Brown. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
England |
| Name of publisher, distributor, etc |
Financial Times |
| Date of publication, distribution, etc |
c2004 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxii, 720 pages : |
| Other physical details |
ill ; |
| Dimensions |
25 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
pt. A. The International marketing environment -- 1. The rationale for international marketing -- 2. Appreciating the international economic and financial environment -- 3. Catering for the cultural environment of international business -- 4. Avoiding the pitfalls of the international political and legal environment -- 5. The information technology environment -- 6. Researching international markets -- pt. B. The international marketing mix -- 7. International market selection and entry -- 8. Modifying products for international markets -- 9. Marketing services internationally -- 10. Promotion in international marketing -- 11. International pricing for profit -- 12. Effective international distribution -- pt. C. International marketing strategy -- 13. Planning and strategy for international marketing -- 14. Gaining international competitive advantage -- 15. International competitive marketing strategies and competitive position -- 16. Globalisation -- 17. Relationships, networks and strategic alliances -- pt. D. Contemporary challenges in international marketing -- 18. Incorporating international trade relations into international marketing -- 19. Electronic commerce in international marketing. |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc |
"Geared toward undergraduate and postgraduate students studying international marketing, International Marketing, An SME Perspective blends rigorous theory with practice. The book places emphasis on the impact of technology on the international marketing landscape."--Jacket. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing. |
| Source of heading or term |
fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| Source of heading or term |
gnd |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internationalität. |
| Source of heading or term |
gnd |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fletcher, Richard, |
| Dates associated with a name |
1940- |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Brown, Linden. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
2 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
