Principles of marketing / (Record no. 3050)

000 -LEADER
fixed length control field 00857pam a2200301 a 4500
001 - CONTROL NUMBER
control field 915960
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160831104940.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 820623s1983 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 82012335
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780733971174
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.K636 2006
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 19
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 10 - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc Philip Kotler. [et...al]
250 ## - EDITION STATEMENT
Edition statement 3nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Australia :
Name of publisher, distributor, etc Prentice-Hall,
Date of publication, distribution, etc c2006.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 598 p. :
Other physical details ill. ;
Dimensions 24 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Prentice-Hall series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Adam, Stewart
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Brown, Linden
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
          Riara University Library Riara University Library General stack 31/08/2016 10 2 HF5415.K636 2006 8202/16 05/07/2021 10/06/2021 C.1 31/08/2016 Book
          Riara University Library Riara University Library General stack 30/09/2016 8 1 HF5415.K636 2006 7926/16 26/07/2018 24/07/2018 C.2 30/09/2016 Book

Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.