Marketing :a strategic Approach / (Record no. 2715)

000 -LEADER
fixed length control field 00967cam a22002774a 4500
001 - CONTROL NUMBER
control field 15981573
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170612094002.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091112s2011 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009046409
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780131273122
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780170091169
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.K625 2000
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McColl-Kennedy. J. R.
Fuller form of name (Gary M.)
245 10 - TITLE STATEMENT
Title Marketing :a strategic Approach /
Statement of responsibility, etc J R McColl-Kennedy & G C Kiel
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Australia :
Name of publisher, distributor, etc Nelson Thomson Learning
Date of publication, distribution, etc c2000.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 926 p. :
Other physical details ill. (chiefly col.) ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kiel, G C
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
          Riara University Library Riara University Library General stack 11/08/2016 2 HF5415.K625 2000 7801/16 24/07/2023 10/07/2023 C.1 11/08/2016 Book
          Riara University Library Riara University Library General stack 11/08/2016   HF5415.K625 2000 7330/16 15/02/2017   C.2 11/08/2016 Book
          Riara University Library Riara University Library General stack 19/08/2016   HF5415.K625 2000 7367/16 19/08/2016   C.3 19/08/2016 Book
          Riara University Library Riara University Library General stack 28/09/2016   HF5415.K625 2000 8756/16 28/09/2016   C.4 28/09/2016 Book
          Riara University Library Riara University Library General stack 30/09/2016   HF5415.K625 2000 7766/16 30/09/2016   C.5 30/09/2016 Book
          Riara University Library Riara University Library General stack 12/06/2017   HF5415.K625 2000 8993/17 12/06/2017   C.6 12/06/2017 Book

Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.