Global marketing (Record no. 2597)

000 -LEADER
fixed length control field 00900cam a22003018i 4500
001 - CONTROL NUMBER
control field 18346066
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160808154258.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 141024s2015 nyu b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 9780273766711
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780765642950 (hardback : alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF1416.K44 2013
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Keegan Warren
245 10 - TITLE STATEMENT
Title Global marketing
Statement of responsibility, etc Keegan J. Warren & Green C Mark
250 ## - EDITION STATEMENT
Edition statement 7th edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Harlow, England
Name of publisher, distributor, etc Pearson Education Limited
Date of publication, distribution, etc 2013
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 1504
300 ## - PHYSICAL DESCRIPTION
Extent 592 pages
Other physical details ill
Dimensions 25cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Include index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Green C. Mark
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
          Riara University Library Riara University Library General stack 08/08/2016 2 HF1416.K44 2013 7721/16 20/01/2021 17/08/2020 C 1 08/08/2016 Book
          Riara University Library Riara University Library General stack 14/10/2016   HF1416.K44 2013 8492/16 14/10/2016   C.2 14/10/2016 Book

Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.