Internet marketing :strategy, implementation, and practice / (Record no. 2199)

000 -LEADER
fixed length control field 00991cam a22003014a 4500
001 - CONTROL NUMBER
control field 12769284
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160628190504.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 020509s2003 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2002066303
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273658832 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265.I57 2003
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/4
Edition number 21
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chaffey, Dave
245 00 - TITLE STATEMENT
Title Internet marketing :strategy, implementation, and practice /
Statement of responsibility, etc Dave Chaffey ... [et al.].
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Prentice Hall/Financial Times,
Date of publication, distribution, etc 2003.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 484 p. :
Other physical details col. ill. ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Chaffey, Dave,
Dates associated with a name 1963-
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
          Riara University Library Riara University Library General stack 28/06/2016 2 HF5415.1265.I57 2003 6902/16 19/11/2019 15/07/2016 C.1 28/06/2016 Book

Riara University Library,
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Nairobi, Kenya.