Principles & practice of marketing / (Record no. 1919)

000 -LEADER
fixed length control field 00848cam a22002774i 4500
001 - CONTROL NUMBER
control field 17686276
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150806162957.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130405s2014 caua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2013937185
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781844801206
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.B48525 2006
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Blythe, Jim.
245 10 - TITLE STATEMENT
Title Principles & practice of marketing /
Statement of responsibility, etc Jim Blythe.
246 3# - VARYING FORM OF TITLE
Title proper/short title Principles and practice of marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc United Kingdom
Name of publisher, distributor, etc Thomson
Date of publication, distribution, etc 2006
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 744 pages :
Other physical details color illustrations ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 2
e epcn
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
          Riara University Library Riara University Library General stack 06/08/2015 1 HF5415.B48525 2006 6323/15 04/12/2018 25/10/2018 C.1 06/08/2015 Book

Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.