Strategic marketing management (Record no. 1676)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00470nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150421111820.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150421b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781844800001 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5414.M67 2010 |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing management |
| Statement of responsibility, etc | Luiz Moutinho and Geoff Southern |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Hampshire |
| Name of publisher, distributor, etc | South western cengage |
| Date of publication, distribution, etc | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii,490p |
| 500 ## - GENERAL NOTE | |
| General note | includes index<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | marketing management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Riara University Library | Riara University Library | General stack | 21/04/2015 | HF5414.M67 2010 | 5712/15 | 21/04/2015 | C.1 | 21/04/2015 | Book |