International marketing strategy; analysis,development and implementation (Record no. 1674)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00571nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150423100054.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150421b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781844807635 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416 .P49 2008 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Doole, Isobel |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing strategy; analysis,development and implementation |
| Statement of responsibility, etc | Isobel doole and Robin Lowe |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Newgen |
| Name of publisher, distributor, etc | Cengage learning |
| Date of publication, distribution, etc | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv,462p. |
| 500 ## - GENERAL NOTE | |
| General note | includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lowe, Robin |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Riara University Library | Riara University Library | General stack | 21/04/2015 | 2 | HF1416 .P49 2008 | 5715/15 | 22/04/2015 | 22/04/2015 | C.1 | 21/04/2015 | Book |