| 000 -LEADER |
|---|
| fixed length control field |
02013cam a2200313 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
18118866 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20150409155515.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140415s2014 enka b 001 0 eng c |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2013041987 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781118622025 (paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
OU/DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
OU |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P96.I5M37 2014 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.2 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McPhail, Thomas L., |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Global communication : theories, stakeholders, and trends / |
| Statement of responsibility, etc |
Thomas L. McPhail. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Fourth Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Sussex |
| Name of publisher, distributor, etc |
Wiley Blackwell |
| Date of publication, distribution, etc |
2014 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
ix, 326 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages 304-311) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Global communication : background -- Development research traditions and global communication -- The message : the role of international organizations -- Public diplomacy : new dimensions and implications / Nancy Snow -- The medium : global technologies and organizations -- The Internet : the evolving frontier -- American multimedia conglomerates -- Stakeholders of multimedia conglomerates outside the United States -- Euromedia : integration and cultural diversity in a changing media landscape / Alexa Robertson -- Global issues, music, and MTV -- CNN : international role, impact, and global competitors -- The role of global news agencies -- Arab media and the Al-Jazeera effect / Lawrence Pintak -- Toward globalization : the approaches and accomplishments of the four media giants in Asia / Junhao Hong -- The role of global advertising -- Summary and conclusions. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication, International. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication |
| General subdivision |
International cooperation. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Online version: |
| Main entry heading |
McPhail, Thomas L., author. |
| Title |
Global communication |
| Edition |
Fourth edition. |
| Place, publisher, and date of publication |
Chichester, West Sussex ; Malden, MA : John Wiley & Sons Inc., 2014 |
| International Standard Book Number |
9781118621974 |
| Record control number |
(DLC) 2014015631 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
