Marketing management / (Record no. 1580)

000 -LEADER
fixed length control field 02523cam a22003614a 4500
001 - CONTROL NUMBER
control field 17148067
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150323175827.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120203s2012 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012003788
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273743613
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
043 ## - GEOGRAPHIC AREA CODE
Geographic area code e------
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13.M352 2012
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 00 - TITLE STATEMENT
Title Marketing management /
Statement of responsibility, etc Philip Kotler ... [et al.].
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Harlow, England ;
-- New York :
Name of publisher, distributor, etc Pearson,
Date of publication, distribution, etc 2012.
300 ## - PHYSICAL DESCRIPTION
Extent xxxix, 1022 p. :
Other physical details . col. ill. ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Preface -- Acknowledgements -- Publisher's acknowledgements -- Introduction to marketing -- Understanding marketing management within a global context -- Developing marketing strategies and plans -- Managing digital technology in marketing -- Capturing marketing insights -- The changing marketing environment and information management -- Managing market research and forecasting -- Analysing consumer markets -- Analysing business markets -- Dealing with competition -- Connecting with customers -- Seeking and developing target marketing differentiation strategies -- Creating customer value, satisfaction and loyalty -- Building strong brands -- Creating and managing brands and brand equity -- Digital and global brand management strategies -- Designing, developing, and managing market offerings -- Shaping the market offering -- Designing, developing and managing market offerings -- Introducing new market offerings -- Developing and managing pricing strategies -- Delivering value -- Designing and managing integrated marketing channels and global value networks -- Managing process, people, and physical evidence at the consumer interface -- Communicating value -- Designing and managing marketing communications -- Managing mass and personal communications -- Managing marketing implementation and control -- Implementing marketing management -- Managing marketing metrics -- Glossary -- Name index -- Organisation and brand index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Geographic subdivision Europe
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Brady, Mairead
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Goodman, Malcolm
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hansen, Torben
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type Total Renewals
          Riara University Library Riara University Library General stack 23/03/2015 3 HF5415.13.M352 2012 5415/15 17/03/2016 03/03/2016 C.1 23/03/2015 Book  
          Riara University Library Riara University Library General stack 23/03/2015 3 HF5415.13.M352 2012 5416/15 05/12/2017 05/12/2017 C.2 23/03/2015 Book 2
          Riara University Library Riara University Library General stack 23/03/2015 1 HF5415.13.M352 2012 5417/15 07/10/2016 26/09/2016 C.3 23/03/2015 Book  

Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.