Introduction to mass communication : media, literacy, and culture / (Record no. 1223)

000 -LEADER
fixed length control field 00980cam a22003014a 4500
001 - CONTROL NUMBER
control field 16541288
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140116120848.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101117s2012 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010046629
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073526157 (acidfree paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0073526150 (acidfree paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number P90.B284 2012
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.23
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Baran, Stanley J.
245 10 - TITLE STATEMENT
Title Introduction to mass communication : media, literacy, and culture /
Statement of responsibility, etc Stanley J. Baran.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 449 p. :
Other physical details col. ill. ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media and culture.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Media literacy.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Checked out Date last seen Date checked out Copy number Price effective from Koha item type Total Renewals Shelving location
          Riara University Library Riara University Library 10/09/2013 4 P90.B284 2012 4336/13 06/11/2014 21/10/2014 21/10/2014 C.1 10/09/2013 Book    
          Riara University Library Riara University Library 10/09/2013 21 P90.B284 2012 4335/13   25/01/2024 10/01/2024 C.2 10/09/2013 Book 2  
          Riara University Library Riara University Library 10/09/2013 30 P90.B284 2012 4334/13   09/12/2024 26/11/2024 C.3 10/09/2013 Book on Shortloan 1 Short Loan
          Riara University Library Riara University Library 10/05/2017 10 P 90.B284 2012 6405/15   28/11/2022 15/11/2022 C.4 10/05/2017 Book   General stack

Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.