Principles of marketing / (Record no. 1178)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00538nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140116120847.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130704b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273752431 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.k63 1994 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Philip Kotler |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc | Kotler Philip |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 1994 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 136p |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | includes biblio and index |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gary Armstrong |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | human resources |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Riara University Library | Riara University Library | General stack | 04/07/2013 | 15 | 6 | HF5415.K63 1994 | 4263/13 | 22/03/2022 | 11/03/2022 | 04/07/2013 | Book | ||||||
| Riara University Library | Riara University Library | General stack | 05/07/2013 | 23 | 5 | H5414.K63 1994 | 4267/13 | 29/01/2020 | 29/01/2020 | 05/07/2013 | Book | ||||||
| Riara University Library | Riara University Library | Short Loan | 05/07/2013 | 2 | 1 | HF5415.K63 1994 | 4266/13 | 15/10/2013 | 15/10/2013 | 05/07/2013 | Book | 16/11/2013 | |||||
| Riara University Library | Riara University Library | General stack | 05/07/2013 | 29 | 2 | HF5415.K63 1994 | 4265/13 | 23/02/2017 | 23/02/2017 | 05/07/2013 | Book | ||||||
| Riara University Library | Riara University Library | General stack | 05/07/2013 | 21 | 11 | HF5415.K63 1994 | 4264/13 | 25/09/2025 | 25/09/2025 | 05/07/2013 | Book | 28/10/2025 |