Services marketing : (Record no. 1120)

000 -LEADER
fixed length control field 01415cam a22003734a 4500
001 - CONTROL NUMBER
control field 17081417
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140116120846.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 111212s2013 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011051073
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780078112058 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0078112052
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn768480373
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency YDXCP
-- BTCTA
-- C#P
-- CDX
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD9980.5 .Z45 2013
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Zeithaml, Valarie A.
245 10 - TITLE STATEMENT
Title Services marketing :
Remainder of title integrating customer focus across the firm /
Statement of responsibility, etc Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill Irwin,
Date of publication, distribution, etc c2013.
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 642 p. :
Other physical details ill. ;
Dimensions 26 cm.cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Service industries
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer services.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bitner, Mary Jo.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Gremler, Dwayne D.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-b.html">http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-b.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html">http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type Total Renewals
          Riara University Library Riara University Library 19/03/2013 9 HD 9980.5 .Z45 2013 3862/13 06/07/2016 21/06/2016 C.1 19/03/2013 Book  
          Riara University Library Riara University Library 19/03/2013 9 HD 9980.5 .Z45 2013 3861/13 15/12/2022 13/12/2022 C.2 19/03/2013 Book 4
          Riara University Library Riara University Library 19/03/2013 9 HD 9980.5 .Z45 2013 3860/13 09/06/2017 24/02/2016 C.3 19/03/2013 Book 1

Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.