Consumer behavior and marketing action /
Assael, Henry. 1984
Consumer behavior and marketing action / Henry Assael. - 2nd ed. - Boston, Mass. : Kent Pub. Co., c1984. - xx, 695 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
0534029906 : $26.95 (est.)
83022197
Consumer behavior.
Motivation research (Marketing)
HF5415.3 / .A83 1984
658.8/342
Consumer behavior and marketing action / Henry Assael. - 2nd ed. - Boston, Mass. : Kent Pub. Co., c1984. - xx, 695 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
0534029906 : $26.95 (est.)
83022197
Consumer behavior.
Motivation research (Marketing)
HF5415.3 / .A83 1984
658.8/342