International business :

2004

International business : the challenge of global competition / Donald A. Ball ... [et al.]. - 9th ed. - New York : McGraw-Hill/Irwin, c2004. - xxxv, 714 p. : col. ill., col. maps ; 29 cm.

Includes bibliographical references and indexes.

The challenging world of international business -- International trade and foreign direct ivestment -- International institutions from an international business perspective -- Sociocultural forces -- Natural resources and environmental sustainability -- Political and trade forces -- Intellectual property and other legal forces -- The international monetary system and financial forces -- International competitive strategy -- Organizational design and control -- Global leadership issues and practices -- Assessing international markets -- Entry modes -- Export and import practices -- Marketing internationally -- Global operations and supply chain management -- Managing human resources in an international context -- International accounting and financial management.

9780078112638 (alk. paper) 9780077606121 007811263X (alk. paper)

2011045058


International business enterprises--Management.
International business enterprises.
International economic relations.

HD62.4 / .B34 2004

658/.049

Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.