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Understanding audiences :theory and method /

Ruddock, Andy.

Understanding audiences :theory and method / Andy Ruddock. - London ; Thousand Oaks [Calif.] : SAGE, 2001. - 201 p. ; 24 cm.

Includes bibliographical references (p. [182]-197) and index.

ISBN: 0761963448 0761963456 (pbk.)

LCCN: 2001271343

Nat. Bib. No.: GBA0-X6111

Subjects--Topical Terms:
Mass media--Audiences.
Mass media--Influence.

LC Class. No.: P96.A83R83 2001

Dewey Class. No.: 302.23

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