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Service marketing: An Asia-Pacific Perspective /

Lovelock,Christopher

Service marketing: An Asia-Pacific Perspective / Christopher Lovelock, Paul Patterson and Rhett Walker - 4th edition - Australia : Pearson education australia, 2007. - xiii, 608 : ill. ; 24 cm.

Includes bibliographical references.

ISBN: 9780733986789

LCCN: 2010920830

Subjects--Topical Terms:
Service industries--Marketing.
Service industries--Management.
Customer services--Marketing.
Customer services--Management.

LC Class. No.: HD9980.5.L68 2007

Dewey Class. No.: 658.8

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