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Service marketing:an Asia-Pacific and Australian perspective /

Lovelock,Christopher

Service marketing:an Asia-Pacific and Australian perspective / Christopher lovelock...[et al] - 3rd ed - Australia : Pearson/Prentice hall, 2004. - xii. 579p: ill. ; 24 cm.

Includes bibliographical references.

ISBN: 9781741031621

LCCN: 2010920830

Subjects--Topical Terms:
Service industries--Marketing.
Service industries--Management.
Customer services--Marketing.
Customer services--Management.

LC Class. No.: HD9980.5.L68 2004

Dewey Class. No.: 658.8

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