International marketing :an Asia-Pacific perspective /

Fletcher, Richard, 1940-

International marketing :an Asia-Pacific perspective / Richard Fletcher, Linden Brown. - 2nd ed. - Frenchs Forest, NSW : Pearson Education Australia, c2002. - xxi, 682 p. : ill., maps ; 26 cm.

Includes bibliographical references and index.

9781740097284

2002491939


Export marketing--Asia.
Export marketing--Pacific Area.
International business enterprises.

HF1416.6.F57 2002

658.8/48/095

Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.