The marketing planner /
McDonald, Malcolm.
The marketing planner / Malcolm H.B. McDonald. - Oxford ; Boston : Butterworth-Heinemann, 1992. - vii, 143 p. : ill. ; 24 cm. - The Marketing series . - Marketing series (London, England) .
Includes index.
0750600942
92135842
Marketing--Planning.
Marketing--Management.
HF5415.13.M369 1992
658.8/02
The marketing planner / Malcolm H.B. McDonald. - Oxford ; Boston : Butterworth-Heinemann, 1992. - vii, 143 p. : ill. ; 24 cm. - The Marketing series . - Marketing series (London, England) .
Includes index.
0750600942
92135842
Marketing--Planning.
Marketing--Management.
HF5415.13.M369 1992
658.8/02