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Marketing research:a problem solving approach /

Sudman,Seymour

Marketing research:a problem solving approach / Seymour Sudman and Edward Blair - Boston : McGraw Hill, 1998. - xli . 737p: ill. ; 24 cm. - Marketing and advertising series .

Includes bibliographical references.

ISBN: 9780071158626

LCCN: 2006938042

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2.S83 1998

Dewey Class. No.: 658.8/3

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